we spoke to this year's attendants about the event. >> this is a day of acceptance, to get wild, get crazy. >> reporter: the theme of this year's event, it's a celebration. they're cheering from the repeal of don't ask don't tell to the president's stance backing same-sex marriage. >> there's no generation that has seen so much growth and i think that's something to be celebrated. is that something to say we're done, not in the least bit. >> reporter: oakland pride is in its biggest year. they believe they will surpass 13,000. >> this atmosphere is very different. it's smaller, more community based. you really get to know the people and the vendor. >> it's bigger than just lgbt it's more of the oakland culture they're bringing in.